Innovate Direct is an unwanted program. It will display ads anywhere on your screen suddenly. Thus, you will face lots of pop up ads every day. The software is not helpful application. Just the developers of the adware want to make money online. Therefore you should understand that these advertisements may lead you to commercial web sites. If you decide to download anything or buy from such web pages you may face financial losses, because the scammers may steal your banking accounts, passwords and other personal information.