Isearch.zoo.com – is camouflaged as a commonplace search engine. It claims to provide online lookup features with categorization by text, images, videos and news – the essentials of legitimate sites of this sort. Upon some closer scrutiny, though, it turns out that the page is a dummy provider that outsources the entire search capacity to another service. If there is no functional value under the hood, why does Isearch.zoo.com even exist? The answer lies in the framework of traffic monetization. The crooks behind this phony entity hijack people’s web browsers to make them hit the unwelcome landing page over and over. The more users view ads displayed on the site, the more pay-per-view revenue its operators get. To top it all off, the infection tends to collect its victims’ personally identifiable data, including their browsing history, bookmarks, and possibly even highly sensitive things like logins and passwords.

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